Rome, 27 May (Adnkronos / Labitalia) – The tourist market moves people, and its currency is trust. Ttg, Sia and Sun 2020 which represent the most important market place for tourism in Italy, from 14 to 16 October in the Rimini exhibition center, will trace the route towards tourism which will be according to a key word: trust. The organizer of the three salons, Ieg-Italian Exhibition Group, will focus on the safety of every single aspect of travel and accommodation, from the offer of the tourist product to the reception in accommodation facilities.
The key to reading the 2020 edition of the Ttg, Sia and Sun will be the ‘think human’ which, all the more reason, must also apply in the days of the event. After the warm-up with the testimonials who have joined the #iononrinuncioaTTG campaign, the conditions for returning to participate are all there. The spaces of the fair have been redesigned within the #safebusiness project wanted by Ieg to ensure that every phase of participation in the event takes place safely.
Ttg, Sia and Sun 2020 will be the showcase of the ability to think and act of Italian tourism in a new and vital way with the entire catalog of the beauty of Italy protagonist of the meeting between supply and demand: natural or urban environment, large and small cities of art, the landscape in which to play sports or relax, the strength of natural elements such as sea, rock or sky, the nuances of the countryside.
In fact, a new way of conceiving indoor and outdoor environments, the hospitality service and the centrality of food are the assets on which to regain the domestic market and to project solid values abroad such as environmental sustainability, human warmth and professionalism. , the quality standards that together form the value chain of the Italian destination. ‘Be Active’, therefore, will release the need to re-establish a balance between mind, body and nature; whatever part of the Peninsula you choose, perhaps the one chosen by important sports teams for the preparation of the athletes. And a new look at what we believe we already know will come from ‘Book and Go’, the format that reinforces curiosity with the experiences of authors who never cease to try their hand at the narrative of the journey.
The conference, in the dedicated and revisited arenas, will be one of the strengths of the 2020 edition of Ttg, Sia and Sun: for market players who will share projects and resilience skills, architects in defining the environments, supplies of accessories , intelligent home automation, innovative start-ups that will make the daily gestures of the holiday simpler and more relaxing, up to public decision-makers.
And for those who, from the most distant destinations, could not participate in person, in Rimini, Ieg has developed digital services for the right matching between sellers and buyers.