The appointment is for November 22 in Verona when the gates of “Wine2wine Exhibition” will be opened, the “first b2b but also b2c event for the supply chain in Italy. A flag event, therefore, to put Italian wine back in the center of the image and world markets. An agile, innovative and ‘native digital’ format, in an environment that integrates physicality and virtuality, with the aim of reigniting the engines of the markets – both domestic and foreign – and international demand “, explains Giovanni Mantovani, the general manager of Veronafiere.
Wine2wine Exhibition was developed according to the #safebusiness safety protocols, agreed by the major Italian trade fair operators and health authorities. The latest digital tools are also on the field to allow the entire international community of buyers to participate online in virtual B2B meetings, master classes and guided tastings. The event includes entry to the wine lover on Sunday 22 November and the possibility of direct sales to the consumer, while the other two days are reserved for operators in the sector. This is the first major unitary event in the autumn aimed at the wine sector which brings together public institutions, regions and consortia, in collaboration with the Ministry of Agricultural Policies, the Ministry of Foreign Affairs and the ICE-Agency, engaged together with Veronafiere in the incoming activity. of foreign buyers. For the president of VeronaFiere, Maurizio Danese, “the trade fair system is one of the strategic assets for restarting the country. Fairs in general, and Veronafiere in particular, are in fact a fundamental industrial policy instrument in the promotion of exports for 75% of small and medium-sized European companies, with a return of 1 to 10 on investments for those who participate. In this scenario, wine2wine Exhibition combines the guidelines defined by the Pact for export with the needs of new initiatives that know how to maximize the potential of physical presence with those of digital tools “. And Carlo Maria Ferro, president of ICE-Agenzia, after explaining that “it will take two years to recover what was lost during the pandemic”, stressed that the goal is “to combine reaction and vision to help companies seize this moment of crisis as an opportunity for repositioning “. The Verona event is «the first event that” ground “two of our intuitions to encourage recovery: to raise the” mini-fair “to an international event, with our contribution from 300 foreign operators and to combine it with digital technologies in events hybrid. ”