Boom in online sales. Now made in Italy food focuses on the network – La Stampa

“El super Grissin de Milan” focuses on e-commerce. On the strength of the boom growth figures in online sales, Vitavigor, the Milanese company famous for its breadsticks since the 1950s, has decided to create an advanced ad hoc online portal dedicated to lovers of breadsticks and snacks from the Bel Paese. The initiative rides on the great growth that online shopping is experiencing, in the wake of the effects linked to the pandemic, but the move is also aimed at rebalancing the drop in consumption in the large-scale retail trade.

The products purchased on the site will be delivered to your home in a few hours and promotions and offers will be periodically launched.

“We firmly believe in the strength of e-commerce and that is why we decided to embark on this new adventure, planned for some time, to guarantee our customers the opportunity to find their favorite products also on our official portal – explained Federica Bigiogera, marketing manager of Vitavigor -. Made in collaboration with the Japal platform, our e-commerce wants to represent a great commitment to support the made in Italy and the food sector in general in this difficult period. We guarantee the possibility to purchase the products and receive them expressly in just 48 hours, with free deliveries starting from 49 euros of purchases, and to take advantage of important promotions also conveyed through social channels “.

The numbers speak of a constantly growing demand: according to a survey carried out by Netcomm, the Italian Electronic Commerce Consortium, the Italian consumers who prefer online purchases are currently 29 million and the sector will have a growth of 55% by the end of the year. The greatest advantage is undoubtedly the food delivery, which registered a growth of 19% and a value of 716 million euros. The demand for products in some cases has tripled compared to the pre-Covid period, forcing many companies to accelerate the digitization process. A clear sign of the interest of Italians in the digitalization of purchases and a paradigm shift from the world of retail caused by the months of lockdown.

Booming growth is not just Italian. The same trend is recorded globally. During the second quarter of the year, more and more consumers have chosen e-commerce as their primary source of purchase due to the effects of the pandemic: in fact, a recent research published by CNBC showed that in the US online sales increased by 71% compared to the first part of 2020 and 58.5% in the “food & beverage” sector. Boom of online portals also in Great Britain: they represent 28.1% of total sales (+ 9.4% in one year).

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